TERMS OF SERVICE – (Social Community Part)

 

MediaHouse builds technologies and services that enable people to connect with each other, build communities and grow businesses. These Terms govern your use of KLIK Social & Entertainment Platform and the other products, features, apps, services, technologies and software that we offer (the MediaHouse Products or Products), except where we expressly state that separate terms (and not these) apply. These Products are provided to you by MediaHouse Advertising Agency and Creative Studio.

We don't charge you to use KLIK Social & Entertainment Platform or the other products and services covered by these Terms, unless we state otherwise. Instead, businesses, organisations and other persons pay us to show you ads for their products and services. By using our Products, you agree that we can show you ads that we think may be relevant to you and your interests. We use your personal data to help determine which personalised ads to show you.

We don't sell your personal data to advertisers, and we don't share information that directly identifies you (such as your name, email address or other contact information) with advertisers unless you give us specific permission. Instead, advertisers can tell us things such as the kind of audience that they want to see their ads, and we show those ads to people who may be interested. We provide advertisers with reports about the performance of their ads that help them understand how people are interacting with their content.

Our Privacy Policy explains how we collect and use your personal data to determine some of the ads that you see and provide all of the other services described below.

 

THE SERVICES WE PROVIDE

 

Our mission is to give people the power to build community and bring the world closer together. To help advance this mission, we provide the products and services described below to you:

1.      Provide a personalised experience for you:

Your experience on KLIK Social & Entertainment Platform is unlike anyone else's: from the Posts, Stories, events, ads and other content that you see in KLIK Social & Entertainment Platform News Feed or our video platform to the KLIK Social & Entertainment Platform Pages that you follow and other features you might use, such as KLIK Social & Entertainment Platform Marketplace and search. For example, we use data about the connections you make, the choices and settings you select, and what you share and do on and off our Products to personalise your experience.

 

2.      Connect you with people and organisations that you care about:

We help you find and connect with people, groups, businesses, organisations and others that matter to you across the MediaHouse Products you use. We use data to make suggestions for you and others – for example, groups to join, events to attend, KLIK Social & Entertainment Platform Pages to follow or send a message to, shows to watch and people you may want to become friends with. Stronger ties make for better communities, and we believe that our services are most useful when people are connected to people, groups and organisations that they care about.

3.      Empower you to express yourself and communicate about what matters to you:

There are many ways to express yourself on KLIK Social & Entertainment Platform to communicate with friends, family and others about what matters to you – for example, sharing status updates, photos, videos and stories across the MediaHouse Products (consistent with your settings), sending messages or making voice or video calls to a friend or several people, creating events or groups, or adding content to your profile, as well as showing you insights on how others engage with your content.

4.      Help you discover content, products and services that may interest you:

We show you personalised ads, offers and other sponsored or commercial content to help you discover content, products and services that are offered by the many businesses and organisations that use KLIK Social & Entertainment Platform and other MediaHouse Products.

Promote the safety, security and integrity of our services, combat harmful conduct and keep our community of users safe:

People will only build community on MediaHouse Products if they feel safe and secure. We work hard to maintain the security (including the availability, authenticity, integrity and confidentiality) of our Products and services. We work with a dedicated international team, work with external service providers, partners and other relevant entities and develop advanced technical systems to detect potential misuse of our Products, harmful conduct towards others and situations where we may be able to help support or protect our community, including to respond to user reports of potentially violating content. If we learn of content or conduct such as this, we may take appropriate action based on our assessment that may include notifying you, offering help, removing content, removing or restricting access to certain features, disabling an account or contacting law enforcement. We share data MediaHouse Command Centre when we detect misuse or harmful conduct by someone using one of our Products or to help keep MediaHouse Products, users and the community safe. For example, we share information with MediaHouse Command Centre that provide financial products and services to help them promote safety, security and integrity and comply with applicable law. MediaHouse may access, preserve, use and share any information it collects about you where it has a good faith belief that it is required or permitted by law to do so.

In some cases, the Oversight Board may review our decisions, subject to its terms and bylaws.

5.      Use and develop advanced technologies to provide safe and functional services for everyone:

We use and develop advanced technologies such as artificial intelligence, machine learning systems so that people can use our Products safely. Moreover, we develop automated systems to improve our ability to detect and remove abusive and dangerous activity that may harm our community and the integrity of our Products.

6.      Research ways to make our services better:

We engage in research to develop, test and improve our Products. This includes analysing data that we have about our users, and understanding how people use our Products, for example by conducting surveys and testing and troubleshooting new features. Our Privacy Policy explains how we use data to support this research for the purposes of developing and improving our services.

 

Your commitments to KLIK Social & Entertainment Platform and our community

We provide these services to you and others to help advance our mission. In exchange, we need you to make the following commitments:

 

1.      Who can use KLIK Social & Entertainment Platform

 

When people stand behind their opinions and actions, our community is safer and more accountable. For this reason, you must:

·        Provide for your account the same name that you use in everyday life.

·        Provide accurate information about yourself;

·        Only create one account (your own) and use it for personal purposes.

·        Not share your password, give access to your KLIK Social & Entertainment Platform account to others or transfer your account to anyone else (without our permission).

 

We try to make KLIK Social & Entertainment Platform broadly available to everyone, but you cannot use KLIK Social & Entertainment Platform if:

·        You are under 13 years old.

·        We've previously disabled your account for violations of our Terms, the Community Standards or other terms and policies that apply to your use of KLIK Social & Entertainment Platform. If we disable your account for a violation of our Terms, the Community Standards or other terms and policies, you agree not to create another account without our permission. Receiving permission to create a new account is provided at our sole discretion, and does not mean or imply that the disciplinary action was wrong or without cause.

·        You are prohibited from receiving our products, services or software under applicable laws.

 

 

2.      What you can share and do on MediaHouse Products

 

We want people to use MediaHouse Products to express themselves and to share content that is important to them, but not at the expense of the safety and well-being of others or the integrity of our community. You therefore agree not to engage in the conduct described below (or to facilitate or support others in doing so):

1.      You may not use our Products to do or share anything:

·        That violates these Terms, the Community Standards, or other terms and policies that apply to your use of our Products.

·        That is unlawful, misleading, discriminatory or fraudulent (or assists someone else in using our Products in such a way).

·        That you do not own or have the necessary rights to share.

·        That infringes or violates someone else's rights, including their intellectual property rights (such as by infringing another's copyright or trademark, or distributing or selling counterfeit or pirated goods), unless an exception or limitation applies under applicable law.

 

2.      You may not upload viruses or malicious code, use the services to send spam or do anything else that could disable, overburden, interfere with or impair the proper working, integrity, operation or appearance of our services, systems or Products.

 

3.      You may not access or collect data from our Products using automated means (without our prior permission) or attempt to access data that you do not have permission to access.

 

 

4.      You may not proxy, request or collect Product usernames or passwords, or misappropriate access tokens.

 

5.      You may not sell, license or purchase any data obtained from us or our services, except as provided in the Platform Terms.

 

 

6.      You may not misuse any reporting, flagging, dispute or appeals channel, such as by making fraudulent, duplicative or groundless reports or appeals.

We can remove or restrict access to content that is in violation of these provisions. We can also suspend or disable your account for conduct that violates these provisions, as provided in Section 4.B.

If we remove content that you have shared in violation of the Community Standards, we'll let you know and explain any options you have to request another review, unless you seriously or repeatedly violate these Terms or if doing so may expose us or others to legal liability; harm our community of users; compromise or interfere with the integrity or operation of any of our services, systems or Products; where we are restricted due to technical limitations; or where we are prohibited from doing so for legal reasons. For information on account suspension or termination, see Section 4.B below.

To help support our community, we encourage you to report content or conduct that you believe violates your rights (including intellectual property rights) or our Terms and Policies. We also can remove or restrict access to content features, services or information if we determine that doing so is reasonably necessary to avoid or mitigate misuse of our services or adverse legal or regulatory impacts to MediaHouse and KLIK Social & Entertainment Platform.

3. The permissions you give us

We need certain permissions from you to provide our services:

1.      Permission to use content that you create and share: Some content that you share or upload, such as photos or videos, may be protected by intellectual property laws.

 

You retain ownership of the intellectual property rights (things such as copyright or trademarks) in any such content that you create and share on KLIK Social & Entertainment Platform and other MediaHouse Company Products that you use. Nothing in these Terms takes away the rights you have to your own content. You are free to share your content with anyone else, wherever you want.

 

However, to provide our services we need you to give us some legal permissions (known as a "License") to use this content. This is solely for the purposes of providing and improving our Products and services as described in Section 1 above.

 

Specifically, when you share, post or upload content that is covered by intellectual property rights on or in connection with our Products, you grant us a non-exclusive, transferable, sub-licensable, royalty-free and worldwide licence to host, use, distribute, modify, run, copy, publicly perform or display, translate and create derivative works of your content (consistent with your privacy and application settings). This means, for example, that if you share a photo on KLIK Social & Entertainment Platform, you give us permission to store, copy and share it with others (again, consistent with your settings) such as MediaHouse Products or service providers that support those products and services. This licence will end when your content is deleted from our systems.

 

You can delete individual content that you share, post and upload at any time. In addition, all content posted to your personal account will be deleted if you delete your account.

 

2.      Permission to use your name, profile picture and information about your actions with ads and sponsored or commercial content: You give us permission to use your name and profile picture and information about actions that you have taken on KLIK Social & Entertainment Platform next to or in connection with ads, offers and other sponsored or commercial content that we display across our Products, without any compensation to you. For example, we may show your friends that you are interested in an advertised event or have liked a KLIK Social & Entertainment Platform Page created by a brand that has paid us to display its ads on KLIK Social & Entertainment Platform. Ads and content such as this can only be seen by people who have your permission to see the actions that you've taken on MediaHouse Products. You can learn more about your ad settings and preferences.

 

3.      Permission to update software that you use or download: If you download or use our software, you give us permission to download and install updates to the software where available.

4. Limits on using our intellectual property

If you use content covered by intellectual property rights that we have and make available in our Products (for example, images, designs, videos or sounds that we provide, which you add to content that you create or share on KLIK Social & Entertainment Platform), we retain all rights to that content (but not yours). You can only use our copyrights or trademarks (or any similar marks) as expressly permitted by our Brand Usage Guidelines or with our prior written permission. You must obtain our written permission (or permission under an open-source licence) to modify, translate, create derivative works of, decompile or reverse-engineer our products or their components, or otherwise attempt to extract source code from us.

 

Additional provisions

1. Updating our Terms

We work constantly to improve our services and develop new features to make our Products better for you and our community. As a result, we may need to update these Terms from time to time to accurately reflect our services and practices, to promote a safe and secure experience on our Products and services, and/or to comply with applicable law. We will only make any changes if the provisions are no longer appropriate or if they are incomplete, and only if the changes are reasonable and take due account of your interests, or if the changes are required for safety and security purposes or to comply with applicable law.

We will notify you (for example, by email or through our Products) at least 30 days before we make changes to these Terms and give you an opportunity to review them before they go into effect, unless changes are required by law. Once any updated Terms are in effect, you will be bound by them if you continue to use our Products.

We hope that you will continue using our Products, but if you do not agree to our updated Terms and no longer want to be a part of the MediaHouse community, you can delete your account at any time.

2. Account suspension or termination

We want KLIK Social & Entertainment Platform to be a place where people feel welcome and safe to express themselves and share their thoughts and ideas and to interact with the various types of diversities that exits and will exist in the future.

If we determine, in our discretion, that you have clearly, seriously or repeatedly breached our Terms or Policies, including, in particular, the Community Standards, we may suspend or permanently disable your access to MediaHouse Company Products, and we may permanently disable or delete your account. We may also disable or delete your account if you repeatedly infringe other people's intellectual property rights or where we are required to do so for legal reasons.

We may disable or delete your account if, after registration, your account is not confirmed, your account is unused and remains inactive for an extended period of time or if we detect that someone may have used it without your permission and we are unable to confirm your ownership of the account.

Where we take such action, we'll let you know and explain any options you have to request a review, unless doing so may expose us or others to legal liability; harm our community of users; compromise or interfere with the integrity or operation of any of our services, systems or Products; where we are restricted due to technical limitations; or where we are prohibited from doing so for legal reasons.

You can contact us about what you can do if your account has been disabled and if you think that we have disabled your account by mistake.

If you delete or we disable or delete your account, these Terms shall terminate as an agreement between you and us, but the following provisions will remain in place: 3, 4.2-4.5.

3. Limits on liability

We work hard to provide the best Products we can and to specify clear guidelines for everyone who uses them. Our Products, however, are provided "As is," and to the extent permissible by law, we make no guarantees that they always will be safe, secure, or error-free, or that they will function without disruptions, delays, or imperfections. To the extent permitted by law, we also disclaim all warranties, whether express or implied, including the implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not control or direct what people and others do or say, and we are not responsible for their actions or conduct (whether online or offline) or any content that they share (including offensive, inappropriate, obscene, unlawful and other objectionable content).

We cannot predict when issues may arise with our Products. Accordingly, our liability shall be limited to the fullest extent permitted by applicable law. To the fullest extent permitted by applicable law, under no circumstance will we be liable to you for any lost profits, revenues, information, or data, or consequential, special, indirect, exemplary, punitive or incidental damages arising out of or related to these Terms or the MediaHouse Products (however caused and on any theory of liability, including negligence), even if we have been advised of the possibility of such damages.

4. Disputes

We try to provide clear rules so that we can limit or hopefully avoid disputes between you and us. If a dispute does arise, however, it's useful to know upfront where it can be resolved and what laws will apply.

If you are a consumer, the laws of (Seychelles only) will apply to any claim, cause of action or dispute that you have against us that arises out of or relates to these Terms or the MediaHouse Products, and you may resolve your claim in any competent court in Seychelles that has jurisdiction over the claim. In all other cases, and for any claim, cause of action or dispute that MediaHouse files against you, you and MediaHouse agree that any such claim, cause of action or dispute must be resolved exclusively in the Supreme Court of Seychelles. You also agree that you submit to the personal jurisdiction of either of these courts for the purpose of litigating any such claim, and that the laws of the Seychelles will govern these Terms and any claim, cause of action or dispute without regard to conflict of law provisions. Without prejudice to the foregoing, you agree that, in its sole discretion, MediaHouse may bring any claim, cause of action or dispute we have against you in any competent court in the country in which you reside that has jurisdiction over the claim.

5. Other

These make up the entire agreement between you and MediaHouse Advertising Agency and Creative Studio regarding your use of our Products. They supersede any prior agreements.

Some of the Products that we offer are also governed by supplemental Terms. If you use any of those Products, supplemental Terms will be made available and will become part of our agreement with you. For instance, if you access or use our Products for commercial or business purposes, such as buying ads, selling products, managing a group or Page for your business, or using our measurement services, you must agree to our Commercial Terms. To the extent that any supplemental Terms conflict with these Terms, the supplemental Terms shall govern to the extent of the conflict.

If any portion of these Terms is found to be unenforceable, the unenforceable portion will be deemed amended to the minimum extent necessary to make it enforceable, and if it can't be made enforceable, then it will be severed and the remaining portion will remain in full force and effect. If we fail to enforce any of these Terms, it will not be considered a waiver. Any amendment to or waiver of these Terms must be made in writing and signed by us.

You will not transfer any of your rights or obligations under these Terms to anyone else without our consent.

You may designate a person (Called a legacy contact) to manage your account if it is memorialised. If you enable it in your settings, only your legacy contact or a person who you have identified in a valid will or similar legal document expressing clear consent to disclose your content to that person upon death or incapacity will be able to seek limited disclosure of information from your account after it is memorialised.

These Terms do not confer any third-party beneficiary rights. All of our rights and obligations under these Terms are freely assignable by us in connection with a merger, acquisition or sale of assets, or by operation of law or otherwise.

We may change the username for your account in certain circumstances (for example, if someone else claims the username and it appears unrelated to the name you use in everyday life).

We always appreciate your feedback and other suggestions about our products and services. But we may use feedback and other suggestions without any restriction or obligation to compensate you, and we are under no obligation to keep them confidential.

We reserve all rights not expressly granted to you.

ADVERTISING POLICIES

 

1. Overview

Understanding our Advertising Standards

Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. When advertisers place an order, each ad is reviewed against our policies. Our Advertising Standards also provide guidance on advertiser behaviour that may result in advertising restrictions being placed on a business account or its assets (an ad account, Page or user account).

If you think that your ad was mistakenly rejected, or if you think that your business account or its assets were mistakenly restricted, you can request a review of either decision by contacting through mail.

2. MediaHouse advertising policy principles

Advertisers contribute to the MediaHouse community in many ways, including highlighting new products and services or drawing attention to events and issues. To help keep both businesses and organisations who use our ad system safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across MediaHouse technologies.

Advertisers running ads across MediaHouse technologies must follow our Community Standards and our Advertising Standards.

Our policies are guided by our company's core values and the following principles:

 

PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES

Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.

PROTECTING PEOPLE FROM FRAUD OR SCAMS

Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

PROMOTING POSITIVE USER EXPERIENCES

Because ads may be delivered to people in their Feed from Pages or accounts they don't follow, we want to help ensure that the ads don't detract from the overall experience across our technologies. For that reason, we prohibit ads containing shocking, sensational or excessively violent content, certain adult content and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health-related products.

Enforcement of our policies

We use automated and, in some instances, manual review to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behaviour, and may restrict advertiser accounts that don't follow our Advertising Standards, Community Standards or other MediaHouse policies and terms. Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time. It is an advertiser's responsibility to understand and comply with our policies outlined in MediaHouse's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, and all local laws and regulations. Advertisers whose ads are rejected will typically be provided with an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe their ad was incorrectly rejected.

People can report ads if they believe that they violate our policies. They can also see the details on why a certain ad appeared in their Feed, and they can control the ads they see in their Feed through our ad preferences tool.

Create a new ad or edit your ad

You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.

 

Unacceptable content

Content that is illegal or otherwise considered unacceptable to people who use our technologies.

 

Illegal products and services

Ads must not constitute, facilitate or promote illegal products, services or activities.

 

Misinformation

MediaHouse prohibits ads that include content debunked by third-party fact-checkers. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise across MediaHouse technologies

MediaHouse also prohibits ads that include misinformation that violates our Community Standards.

 

Discriminatory practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

MediaHouse prohibits advertisers from using our ads products to discriminate against people. This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on targeting), or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination (see advertising policy on illegal products or services). These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment and credit.

Inflammatory content

Ads must not contain claims that a person or group of people are a threat to the physical safety, health or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability or immigration status. Ads must not promote statements of inferiority, contempt or disgust, or Hate Speech.

Deceptive content

Content that may deceive or mislead people.

Unacceptable business practices

Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

Cheating and deceitful practices

Ads may not promote products or services that are designed to enable people to engage in cheating or deceitful practices.

Unrealistic outcomes

Ads must not contain promises or suggestions of unrealistic outcomes as specified below for health, weight loss or economic opportunity.

Circumventing systems

Ads must not use tactics that are intended to circumvent our ad review process. This includes techniques that attempt to disguise the ad's content or destination (landing) page.

Prohibited financial products and services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

Spyware or malware

Ads must not contain spyware, malware or any software that results in an unexpected or deceptive experience.

Non-existent functionality

Ads must not contain images with non-existent functionality. This includes imagery that replicates play buttons, notifications or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself.

 

Dangerous content

Content that may negatively affect people's health and safety.

Unsafe substances

Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by MediaHouse at its sole discretion.

Weapons, ammunition or explosives

Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.

Tobacco and related products

Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia unless they are cessation products. Ads must not promote delivery devices such as electronic cigarettes, vaporisers or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products.

Objectionable content

Content that may lead to negative experiences.

Adult content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

Grammar and profanity

Ads must not contain profanity or incorrect grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.

Low-quality or disruptive content

Ads must not contain content leading to external destination (landing) pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalised headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content.

Personal attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record or name.

Sensational content

Ads must not contain shocking, sensational or excessively violent content.

Commercial exploitation of crises and controversial events

Ads must not contain content that exploits crises or controversial events for commercial purposes.

Personal health and appearance

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products.

Sale of body parts

Ads must not promote the sale of human body parts or fluids.

Content-specific restrictions

Content associated with certain kinds of businesses or products.

Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with MediaHouse's targeting requirements and applicable local laws.

Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.

Adult products or services

Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, such as contraception and family planning, must be targeted to people aged 18 or older and must not focus on sexual pleasure.

Dating

Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines.

Cosmetic procedures and wellness

Ads marketing weight loss products and services must be targeted to people aged 18 or older.
Ads marketing cosmetic surgeries and procedures must be targeted to people aged 18 or older.
Ads marketing dietary, health or herbal supplements must be targeted to people aged 18 or older.

Online pharmacies

Ads for online pharmacies are only allowed with prior written permission. MediaHouse requires online pharmacies who wish to run ads to be certified with legit local or international licence recognized by Seychelles law.

Over-the-counter medicines

Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.

Prescription drugs

Ads may not promote prescription drugs without prior written permission.
The following entities are eligible to apply for permission from MediaHouse: online pharmacies, telehealth providers and pharmaceutical manufacturers.

Drug and alcohol addiction treatment

MediaHouse requires advertisers who wish to run addiction treatment ads targeting people in the Seychelles to be certified by Seychelles law and apply to MediaHouse for permission to advertise.

Financial and insurance products and services

Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or older and must not directly request the input of any personally identifiable information within the ad's destination (landing) page.

Advertisers promoting financial products and services must demonstrate that they are authorised by the relevant regulatory authorities where this is a requirement; and any such authorisation may be subject to review by MediaHouse. Advertisers are also required to comply with disclosure requirements set by law.

Online gambling and gaming

MediaHouse defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorised advertisers must follow all applicable laws and include targeting criteria consistent with MediaHouse's targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age.

Social casino games

Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc.) where there is no opportunity to win money or money's worth, are only allowed if they are targeted to people 18 years or older.

Subscription services

Ads for subscription services must disclose information on pricing and recurrent billing.

Hemp and related products

Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.
Ads may not promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products.
Ads that promote or offer the sale of Hemp products must comply with all applicable local laws, required or established industry codes and guidelines.

Intellectual property infringement

Content that infringes upon or violates the intellectual property rights of a third party or MediaHouse.

Third-party infringement

Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company's products to imitate a genuine product.

Brand endorsement

Ads must not imply an endorsement or partnership of any kind with any of MediaHouse's brands, or an endorsement by any other MediaHouse brand, technology or programme.

Ads should not represent any of MediaHouse's brands in a way that makes it the most distinctive or prominent feature of the creative. MediaHouse's brand assets should not be modified in any way, such as by changing the design or colour, or for the purpose of special effects or animation.

Copyrights and trademarks

All other ads and destination (landing) pages must not use our copyrights, trademarks or any confusingly similar marks, except as expressly permitted by the MediaHouse, or with our prior written permission.

User interface screenshots

When featuring the user interface (UI) of any MediaHouse brands in an ad, the ad must accurately depict how the UI currently appears and functions in the product. If an action or functionality depicted cannot happen in the current product or within the current UI, then it cannot appear to happen in an ad.
Depictions of the UI in ads must be featured within the context of a relevant device (for example, mobile or desktop) and as permitted by the MediaHouse Brand Resource Centre. The UI may not be modified in any way, including, but not limited to, adding special effects, interference or animation. Glyphs (special characters) or elements of the UI may not be used separately or individually.

Social issue, electoral or political advertising

Content that promotes social issue, electoral or political views.

Ads about social issues, elections or politics

Advertisers can run ads about social issues, elections or politics, provided that the advertiser complies with all applicable laws and the authorisation process required by MediaHouse. MediaHouse may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law.

 

 

 

Product and format-specific policies

Content associated with additional format-specific requirements.

Non-functional landing page

Ads must not direct people to non-functional landing (destination) pages. This includes landing page content that interferes with a person's ability to navigate away from the Page.

Video ads

Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Community Standards, as well as the policies below:

1. Disruptive content
   Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
2. Entertainment-related Restrictions
   Ads for film trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission from MediaHouse and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:
1. Drugs and alcohol use
2. Adult content
3. Profanity
4. Violence and gore

Lead ads

Advertisers must not create lead ads questions to request the following types of information without our prior written permission.

Targeting

Advertisers must not use targeting options to discriminate against, harass, provoke or disparage people, or to engage in predatory advertising practices.

Relevance

1. Ads must clearly represent the company, product, service or brand that is being advertised.
2. All ad components, including any text, images or other media, must be relevant to the product or service being offered.
3. The products and services promoted in an ad must match those promoted on the landing page.

Branded content

Ads promoting branded content must tag the featured third-party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool.

Beyond rejecting ads that violate our policies, we also review and take action, such as restricting the ability to advertise, on an advertiser's business account or its assets, such as ad accounts, Pages and user accounts for violating the below policies. If you believe that your ad account, user account, Page or business account was incorrectly restricted, you can request a review of the decision by contacting us

Violating content

Advertisers must comply with our advertising policies. If we find that an ad account, Page, user account or business account has violated our policies, an advertiser may face advertising restrictions depending on the type and severity of the violation.

Evading enforcement

Advertisers must not evade or attempt to evade our review process and enforcement actions. If we find that an ad account, Page, user account or business account is evading our review process and enforcement actions, an advertiser may face advertising restrictions.

Account authenticity

Advertisers must use authentic user accounts to set up business assets and run ads across our technologies. If we find that an inauthentic user account set up an ad account, Page or business account to run ads, an advertiser may face advertising restrictions. As per KLIK Social & Entertainment Platform's Community Standards, we may restrict or remove inauthentic user accounts.

Violating networks or associations

Advertisers must not manage business assets that are connected to other abusive business assets or display behaviour similar to business assets that we've already taken down. If they do, an advertiser may face advertising restrictions on their associated ad account, Page, user account or business account.

Data use restrictions

 

1. Ensure that any ad data collected, received or derived from your KLIK Social & Entertainment Platform or Instagram ad ("MediaHouse advertising data") is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring that your service providers protect any MediaHouse advertising data or any obtained from us, limit their use of all of that information, and keep it confidential and secure.
2. Don't use MediaHouse advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorised by MediaHouse) and only to assess the performance and effectiveness of your MediaHouse advertising campaigns.
3. Don't use MediaHouse advertising data, including the targeting criteria for your ad, to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
4. Don't transfer any MediaHouse advertising data (including anonymous, aggregate or derived data) to any ad network, ad exchange, data broker or other advertising or monetisation-related service.

 

 

 

Things you should know

 

1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through MediaHouse, on or off the MediaHouse services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on MediaHouse and (3) ads on Instagram. Your use of MediaHouse's advertising products and services is part of "MediaHouse".
2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
3. We do not use sensitive personal data for ad targeting. Topics that you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use KLIK Social & Entertainment Platform or Instagram.
4. Once displayed, ads are public information. Ads may be reshared and accessed outside of the targeted audience, including from the KLIK Social & Entertainment Platform Page running the ads or within MediaHouse Products. If users have interacted with your ad, your ad may remain on MediaHouse products (for example, shared until the users delete it or visible to users through their account tools). If your ad is a political ad, it will be displayed in our Ad Library. This means that MediaHouse may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order. MediaHouse may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if MediaHouse believes that disclosure would assist in a lawful investigation.
5. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
6. As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or Terms of Service is also prohibited.
7. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services or activities, contrary to our competitive position, interests or advertising philosophy.
8. For policies that require prior written permission, MediaHouse may grant these permissions.
9. These policies are subject to change at any time without notice.

 

Date of last revision: 18 June 2023